BAILEYS IRISH CREAM -

FULL TURNKEY POP-UP / BRAND ACTIVATION

From Oatmilk to Out-of-Home: Baileys at The WINDWARD

For Baileys Irish Cream’s new oatmilk-based liqueur, we transformed The WINDWARD into a fully-integrated four-day experience that blurred the lines between hospitality, retail, and storytelling. From branded murals beneath the Venice Sign to immersive on-site tastings, content capture moments, and custom F&B pairings — the activation served up indulgence with a plant-based twist.

The result? A multi-sensory takeover that left an impression far beyond the first sip.