Beneath the iconic Venice Sign, Snapchat turned heads — and broke the fourth wall.

For this groundbreaking campaign, we animated the entire 500-square-foot Windward façade to mimic the real-life behavior of two participants from an actual Snapchat video. As they laughed, danced, and interacted on screen, their movements seamlessly transitioned from phone to mural — blurring the line between digital and physical space.

This wasn’t just a mural. It was a living, breathing moment pulled straight from social media into the real world. Designed to capture attention and drive shares, the animated wall showcased what’s possible when experiential meets out-of-home.

At The WINDWARD, your content breaks free from the screen — and takes over the street.